BEHIND THE BRAND
HAVE FAITH IN YOUR HAIR
What began as one woman’s search for high quality hair extensions has evolved into a brand that aims to make all customers feel confident and seen. Our belief is simple - you are already beautiful and hair extensions solely enhance your innate beauty. We focus on confidence and realistic beauty standards. We are firm believers in looking sophisticated, natural, and effortless.
Ashtyn Brittney sought out extensions as her “go-to” protective style during her transition from relaxed-to-natural hair. During her college era, Ashtyn found it nearly impossible to find hair extensions with a texture that blended effortlessly with her naturally fine textured curl pattern.
The journey of securing hair extensions with a flawless texture blend was tedious, but once she found her perfect fit with Raw Indian hair, Ashtyn’s confidence soared. This newfound confidence inspired Ashtyn to pursue her education in beauty to become a Licensed Esthetician. With the dream of helping others find their inner confidence, Ashtyn fused her beauty education, a successful sales background, and her experience as a social media influencer into making Cruz Textures a reality.
Through extensive research on different hair textures and types, Cruz Textures proudly sources and supplies Raw Indian Hair that caters to all backgrounds - everyone deserves to have access to luxurious hair that is soft, long-lasting, and effortlessly elevated.